Sber bank has been increasing in brand strength year-on-year to become the strongest brand in the ranking, with a Brand Strength Index (BSI) score of 92.0 out of 100 and a coveted AAA+ brand strength rating.
As the largest bank in Russia, Sber bank has benefitted from its stable brand and good levels of customer loyalty. These have only been boosted by its recent rebranding to consolidate its ecosystem of services – encompassing banking, health, and logistics, among others – around the Sber brand. Sber bank is poised for further success, as the bank’s pledge to spend more on its brand in the coming year is likely to further boost its BSI score..."
= = = = =
Рекомендуемое чтение:
Вашей компании точно нужны соцсети?
Когда нанимать продавца или маркетолога — на старте проекта или потом?
Маркетинг в сфере финансов, B2B и сложных услуг (части 1, 2,